At least 70% of companies have established a digital transformation strategy or are working on implementing one, which is a good indication of how competitive the landscape has become and why you should embrace digital advertising. Put simply, digital advertising helps you to advertise your products or services through online channels on the internet through targeted and data-driven means. Some of the advantages of a digital advertising strategy are the opportunities it provides to increase lead generation, build brand awareness, elevate online reputation management, and improve your customer retention.
Benefits of digital advertising
- Audience targeting
Digital ads allow you to target the people you want to reach, with filtering options such as location and certain interests you wish to target.
- Keep track of your results
You can monitor your ad campaigns and use the data collected in real-time to alter, optimize, or pause your campaign.
- Can suit any budget
Digital advertising is accessible to anyone, from small businesses to substantial enterprises. You have full control over your budget and can optimize it if you feel you’re not seeing the results you are seeking.
- Flexible strategy options
Digital advertising offers different advertising channels on various platforms such as Facebook and Google. Your digital ad strategy can also have varying goals to build brand awareness, increase website traffic, or to drive sales, to name but a few.
- Instant results
There’s nothing quite as exciting as launching your digital ad campaign and instantly being able to track results as they filter through – from seeing the first clicks, to watching your first converted sale being recorded.
Predicted digital advertising trends for 2021
- Social media ads will continue to be an asset – but keep your ads transparent and credible to build trust with your target audience
- Personalize ads for your target audience to let them feel special
- The appetite for video advertising will continue to dominate, so if you haven’t included video in your content marketing strategy yet, get on it!
At Brand Energy, we examine digital advertising opportunities to fit your business needs. Get in touch with our team of expert consultants today to find the best solution for you.