Your company needs digital marketing training to understand the future-focused perspective on marketing, and insight on how to use emerging digital channels and technologies for getting quality leads, improve brand awareness and to retain the existing clients. It also helps to effectively analyse and leverage data to make impactful data-driven decisions for your business.
In knowing that 70% of the buyer’s journey is complete before reaching out to a sales rep, it shows that consumers conduct their research online (81% of consumers do) before getting in touch with your business.
Benefits digital marketing can offer your company or sales team
- Flexibility
Digital marketing provides a plethora of opportunities to explore through different options, whether it’s running paid ad campaigns, content marketing, email marketing, or social media, to name a few. It also allows your team to test and pause campaigns if they are not providing the desired results – which will also pause budget spend, so that there is no loss.
- Cost-effective
Digital marketing ad spend tends to be significantly lower than other types of offline marketing, which also gives you more control over how your marketing budget is spent. There are, of course, different types of ads with varying budgets, so your ad spend will be dependent on the types of ads you decide to run.
- Track results
Digital marketing provides data that you can use to optimize your marketing strategies. It allows you to see which ads or content are performing well, giving you valuable insight into what marketing tactics are resonating with your audience.
- Opportunity for engagement
One of the most valuable aspects of digital marketing is that it allows you to interact with your leads and customers directly, which creates an opportunity to build a relationship and trust.
- Mobile marketing
80% of consumers use their phones to shop, showing the importance of optimizing your website for mobile but also why it should be a crucial part of your digital marketing strategy efforts.
Why digital marketing training is important for your company
- The sought after skills can motivate and incentivize your employees
- You might see cost savings in your company’s marketing efforts
- It can help to increase revenue
- Digital marketing can give your company a competitive edge
If you would like to empower your employees with digital skills and discuss digital marketing training, contact our team of consultants at Brand Energy today.