So, you have decided that your organization’s digital marketing approach needs a bit of a makeover and you are interested in hiring a digital marketing consultant? Or You don’t have a strong online presence, and your prospects are not able to find you online for your products or services?
Now is the time to get clued up on what makes a digital marketing specialist better than the rest. Here are some tips for choosing the right individual or agency to help you achieve your online company objectives.
Ask about their process
There is no such thing as a ‘one size fits all’ approach to digital marketing. As such, it is vital that the consultant with whom you choose to work takes the time to learn about your company, its previous digital marketing efforts and results, as well as its unique objectives. Ultimately, you want a new strategy that is 100% tailored to your needs and budget.
Delve deeper into their website
The SEO, content, and design of the digital marketing consultant or agency’s website will tell you all that you need to know. If their meta data is lacking, their website copy is packed with grammatical and spelling errors, or the design looks as though it came straight out of the 1990s, the chances of them being equipped to help you do a better job are very slim indeed.
Ask for case studies
Most digital marketing agencies or professionals will include write-ups on their website detailing how they have assisted clients with their digital marketing in the past, and what the results looked like. These case studies will provide you with valuable insight into what the digital marketing consultant is capable of. Be sure to take note of the different industries in which the consultant specializes, too.
Other important questions to ask
Once you have gathered the information as mentioned above, be sure to ask prospective digital marketing consultants the following questions, too:
- What is your experience in the digital marketing consultancy realm?
- Do you have a methodology or framework when it comes to digital marketing consulting?
- What are the core services that you offer?
- Are you willing to work closely with an in-house team?
Let us help you with your digital marketing needs
Brand Energy Digital is an agency based in Toronto with a focus on delivering premium digital marketing solutions to clients, both big and small. We specialize in digital marketing consulting and digital marketing services. In short, we can design your strategy and implement it on your behalf.
Contact us now for more information!