If you want to see business growth and real results in the new year, you should start crafting to get your digital marketing strategy in place for 2021. In doing so, you will avoid unnecessary panic about deadlines and expectations and instead be able to tackle the new year with confidence and a go-getter attitude. Here’s a look at things to focus on when preparing your strategy for the year to come.
Creating your digital marketing strategy
Define your business objectives
In creating your strategy, be methodical about it and ensure that your goals are realistic and that you understand what it is that you want to achieve. Be specific about your KPIs during this phase and measure whether your goals are realistic by comparing this to your current or previous results. A digital marketing consultant will help you to evaluate and decide your smart business objectives and KPI’s.
Set your budget
This is an integral part of your digital marketing strategy. Take the time to establish how much you will be willing to spend on your digital marketing and digital advertising. Keeping an eye on the competitors’ online activities and campaigns along with their marketing budget could help. Find out where your rivals concentrate most of their marketing efforts, discover their websites’ traffic, audiences and leadgen sources and analyse their online presence. A digital marketing consultant can use various tools like SEMrush or Spyfu to determine the competitors’ activities and the approximate budget they are spending on paid advertising
Determine how much revenue you would want to see for 2021, then reverse-engineer it and calculate how much you would be able/willing to spend on ad campaigns. If you need help, reach out to a digital marketing consultant.
Determine which channels and platforms you want to use
Depending on your objectives, establish which online channels or social media platforms you will be using. This will be helpful in planning email marketing, website optimization, SEO, and creating a content calendar and working on curating your content to syndicate it through social media.
SEO and PPC keyword research
If you’re planning on optimizing your website to be discovered on search engines (SEO) or you’ve decided that Pay-Per-Click (PPC) ads will be part of your strategy, you should research keywords that will help you get results.
If you need assistance with planning a digital marketing strategy for your business, get in touch with our team of digital marketing experts at Brand Energy today.