Inbound marketing follows a streamlined and targeted approach of creating content or employing tactics to elevate your lead generation activity, brand awareness or encourage people to visit your website, ultimately with the goal of convincing these Qualified leads to be converted into sales.
Why is inbound marketing important?
Inbound marketing helps to attract customers by creating valuable content and forms connections they are looking for and solves the marketing or business problems the client is facing.
Instead of inconsistent spikes in your sales, inbound marketing allows you to build long-lasting relationships with consumers while also increasing your brand reputation to secure consistent sales.
Benefits of inbound marketing
Inbound marketing strategies are typically a more cost-effective solution and will generate higher ROI in the long run. You can attract qualified prospects through a targeted approach by using valuable and relevant content and interactions to generate leads. 59% of marketers noted in a recent survey that inbound marketing tactics generate higher quality leads for their sales team.
How to include inbound marketing in your digital strategy
There are several ways to build your inbound marketing strategy:
1. Search engine optimization (SEO)
Search engine marketing is a sure-fire way to grow your business, as consumers have become adept at using search engines to find solutions to their questions or problems. Google accounts for 90% of desktop searches – which is why you should make every effort to appear in search results to let consumers know that you can help them.
2. Social media marketing
You should embrace all major social media platforms to engage with your customers and to build trust with them through your content marketing.
3. Landing Pages
Web optimization and website design are crucial to a good landing page.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s the page where the visitor “lands” after they click on a Paid advertisement of Google, Facebook or other social media site like YouTube, Facebook, Instagram, Twitter etc.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
To generate leads from your landing page, you should have a call-to-action element to trigger your website visitor into some form of action, such as subscribing to a newsletter, a registration form, or asking for someone from your team to call them back – all in return for their contact details.
4. Pay-Per-Click (PPC)
Pay–per–click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine like Google,or a network of websites when the ad is clicked. PPC will allow you to control your budget, appear at the top of search engine results pages (SERPs), and to target and re-target your audience.
5. Email marketing
Email can generate as much as a mammoth ROI of 3800%, with one in five companies reporting an ROI of more than 70:1 using newsletters or email.
If you would like to discuss an inbound marketing strategy for your business, get in touch with our digital marketing consultants at Brand Energy today.