Digital Marketing Strategy

A detailed digital marketing strategy is at the core of every successful business with a formidable reputation online. It can assist in bolstering several company goals, from customer acquisition and brand awareness to maximizing conversions and streamlining the process of customer retention.

Here at Brand Energy Digital, we specialize in the creation and implementation of digital marketing strategies for organizations big and small, and operating in a broad array of industries.

What is a digital marketing strategy?

A digital marketing strategy is a plan that communicates how your brand is going to leverage digital media and digital technology to support goals across your organization. The primary focus of such a strategy is on carefully integrating customer journeys relating to different touchpoints. These touchpoints include the brand’s website, their social media channels, and everything in between.

Why do you need a digital strategy?

There are countless ways to go about digital marketing. The question is, how can you leverage the tools and the opportunities available to you to ensure maximum results and outstanding ROI? That is where digital marketing strategy comes in.

There are countless businesses out there trying their hand at digital marketing without a solid plan in place. This lack of strategy suggests to us that, in many organizations, senior marketers and directors may not understand the need for a digital strategy. Instead, they use a series of poorly integrated tactics, like search, social, or email marketing, but without any direction. This lack of direction directly translates into missed opportunities to create new forms of value for their customer by reviewing the marketing mix. A lack of structured planning for digital marketing is evident in relatively unsophisticated adopters of digital channels.

A digital marketing strategy provides a map of directions that will make it easier for you to navigate your way towards achieving your business goals. A comprehensive digital marketing strategy can help to outline how you plan to accomplish the following:

Optimized lead generation/customer acquisition
Improved brand awareness
Customer retention
Market penetration

How Brand Energy Digital approaches digital marketing strategy

Our team understands that there is no such thing as a ‘one size fits all’ approach to creating a digital marketing strategy. However, we do have a unique Digital Marketing strategy blueprint that we use as a starting point when assisting our clients with this integral aspect of successful online marketing. Here is a breakdown:

Step one: Our first action point is to consider how we are going to manage and monitor our client’s digital marketing strategy, as well as its progress.
Step two: Investigate the marketplace, taking into consideration our client’s target audience and their competitors.
Step three: Set goals, review the client’s vision, and create relevant, detailed KPIs.
Step four: Dive head-first into targeting, using a variety of opportunities available. We focus on earned media targeting, owned media targeting, and paid media targeting.
Step five: This is the proposition phase of the digital strategy when you first connect with your target audience. It involves communicating our client’s brand’s core features and working on setting them apart from their competition.
Step six: This is when the strategy is in full swing. We pay attention to maximizing brand awareness, enhancing the customer journey, and optimizing conversion rates both online and in-store.
Step seven: It is vital not to forget about customers following their conversion. There also needs to be an emphasis on customer retention. We ensure that clients hold onto their customers through continuously engaging with them and working on keeping them loyal.

Would you like to learn more about our approach to digital marketing strategy and how we can assist your business in dominating the digital realm? Then do not hesitate to get in touch with our team.