Digital Marketing for The Financial Industry
Digital Marketing for Financial Industry has become a highly competitive one; financial institutions are competing with each other on a global scale to try and gain as much market share as they can.
This can leave you in a bit of a predicament wondering how you can enhance your digital strategy so that you are the one noticed and the one preferred above the rest. But how do you do this? It has to do largely with differentiating your marketing strategy by fine-tuning it to suit the digital arena where your business is most likely to excel.
We Bring Ideas and Results That Deliver
We are data-centric and harness this information to build your online presence, generate qualified leads, and convert those leads as part of your digital marketing strategy. Our digital marketing strategy is a comprehensive and detailed one that focuses on four key touch points which are to:
- Optimize lead generation/customer acquisition
- Improve brand awareness
- Customer retention
- Market penetration
We tackle each part of the sales funnel starting all the way from the top down to the bottom where we see proven results that end with the all-important customer conversion, client retention, and a loyal and growing customer base.
Digital Strategy and Analytics Consulting
It is important that the financial services industry have a detailed Digital marketing strategy plan in place for customer acquisition, online brand awareness and to retain their existing clients. Digital marketing strategies helps with more Brand visibility , exposure, and improved customer engagement- all vital components in the financial sector.
Our strategies are designed specifically for the financial services sector and can assist professionals in the field such as accountants, financial advisors, financial managers, and so on to reach and convert as many potential clients as possible. The financial services sector encompasses numerous institutions such as: banks, creditors, private lenders,mortgage, credit card companies, investment banks and insurance companies.
Our team collaborates closely with our clients to assist them in adapting to the new digital marketing landscape and also in driving marketing impact. We do an audit to understand the effectiveness of your current marketing program, do an audit of the competitors and understand their strategy and create new, data driven impactful marketing programs for our clients.
We can help you make sense of your digital marketing strategy by utilizing web analytics like Google Analytics – a powerful tool that can help you assess what works and what doesn’t in your digital marketing strategy. The first step is to gain access to data insights of website activity such as session duration, pages per session, bounce rate etc. of the web visitors.
You can create custom dashboards with Google Analytics and set up templates that will make browsing through insights easier; this will provide a clear picture of how your business is doing and the direction you are heading in.
Data sets within analytics like website ranking, website visitors numbers, visitor behaviour, and other datas like social media signals, content marketing , and competitors information will guide you to make the right decisions that will impact your marketing strategy.
Digital Marketing for The Financial Industry
Strategies to Increase Leads and New Clients
There are a variety of online marketing strategies that are best used together to create a digital marketing strategy that reaches, engages, and converts your target audience into long standing loyal customers.
Local SEO- Greater Visibility in Search Engines
Local SEO helps in greater visibility in search engines can be an important online marketing tool for your business to increase your reach locally by utilizing various online search engines such as Bing, and of course Google. The local SEO will help to rank for search queries that relate to a specific geographic area, such as “banks near me” or “best mortgage advisers in Toronto and the search engine will recommend top results based on relevance, prominence, and proximity to the user.
Optimizing your online profile with SEO will help you rank higher in search results, increase online traffic, and build trust with your prospects and customers. Local SEO helps the financial institutions that have many locations with accurate online listings for every office, branches with service offerings and timings etc , so that the information is consistent which increases visibility, traffic and lead generation.
Paid Advertising
Paid search marketing for financial services can be highly effective for building brand awareness and bringing qualified traffic to boost conversions quickly. In some countries & states financial products and services are highly regulated industries and when we create ads, we make sure to comply with local, state and national regulations . Google doesn’t allow advertisers to promote a variety of financial products, like short-term loans (loans that require full repayment within 30- 60 days), speculative financial products, APR loans etc and in some cases, strict rules govern this advertising.
Pay-per-click advertising can be an extremely useful tool in your advertising strategy as it uses Google’s algorithms to identify potential target markets who are interested in your product/service by utilizing all-important keywords to track and target your ideal target market.
Paid advertising can quickly bring results as when people are seeking out financial services, they’re often in the midst of making their decision, so timing is critical to convert these visitors who are in a buying mode to make an informed decision to buy your product or services.
Social Media Marketing
Social media can be of such an enormous benefit to your brand. You can reach an audience not only locally but also on a global scale like never before. Social media marketing is not only cost-effective but highly effective and if you don’t have a strong social media presence, you are missing out on one of the best online marketing tools of all time.
By assessing and processing social media analytics we can gain further insight into the persona of your target market, and what they are searching for. We can then formulate a digital marketing strategy to reach them based on specifics.
Social listening tools gives us the insights to know our customers’ opinions, preferences, and needs – and mentions of our brand also to keep track of our competitors and their activities and mentions in the online world.
Content Marketing
Content marketing can help increase your brand awareness and loyalty providing useful information to clients that will be of benefit to them. Your brand could be a thought leader that educates the customer to take an informed decision which in turn helps your brand to gain trust. Writing blogs on various topics helps to have a consistent communication with your prospects and existing customers which will help to strengthen the relationship and establish their trust.
It’s that extra special touch that provides a value-added element to your brand and is a medium that can be used to show your customers indirectly that you are dedicated to upholding high standards when it comes to your business as well as to your clients.
If an online visitor is searching the search engine for information to get the better mortgage or credit or trying to look for a financial manager or private lenders, your blog post should be the ones they should see and decide to connect with your brand for your services or products.
Online Reputation Management-ORM
Online reputation is important if you want to create a reputable online presence. A good reputation can go a long way in increasing brand visibility as clients are much more likely to invest in a business that has good credibility behind their name.
ORM helps easily to improve ratings of the institutions online and to drive better search rankings, more qualified website traffic and also lead generation. Financial industries are more vulnerable to negative public perception and must manage their reputations online, and should be prompt to respond to negative reviews from consumers in order to positively influence their perceptions about the brand.
Positive customer reviews should be acknowledged as well as this suggests that the brand cares about their customers and this increases customer loyalty.
Conversion Optimization
The biggest challenge for the financial services industry is to overcome people’s trust issues by delivering user experiences to their current customers and prospects.
Financial services providers can benefit from website conversion rate optimization practices that address visitors’ fears, challenges and build trust in the online properties to do transactions online securely and safely.
Conversion rate optimization is about making it easier for online visitors to accomplish their tasks on your website or portal without any fear of their personal data and other informations being compromised.
Conversion Rate Optimization or CRO revolves around not only increasing visitors to your site but focuses on converting those visitors into clients by persuading them to take action on your website. More and more people are using their mobile phones, for online banking and for important transactions, so the website should be optimized for small screens for better user experience.
The Right Way to Build Your Company in The Finance Industry
The finance industry is a highly competitive one. For your bank, credit union, or CPA firm to stand out a head above the rest, you’ll need to employ a financial services marketing strategy that makes use of SEO, PPC, email marketing, social media marketing, and more to make this happen.
Financial Industry Clients We Serve
We specialize in serving clients in the financial services sector, and in particular:
Accountants
Accounting is crucial in every business to ensure your financials are kept up to date and are most importantly – accurate and correct. Accountants, therefore, form an integral part of the financial services sector as their expertise is valued and much needed.
Things to look at when building a digital strategy for the accounting sector:
- A well-organized and formatted website is important as this is the face value of your business, who you are, and what you represent. A website that is easy to navigate and provides useful relevant information for clients seeking more information about the services you offer will do a good job of enticing them to enquire more about your services.
- Include information about what you are able to offer them concerning meeting their financial needs, your credentials, and also testimonials of how you have helped other businesses.
- Including a blog post on your website will also add extra useful information that people may not be necessarily looking for but will appreciate. Webinars are also extremely useful because it is a live presentation where clients can interact with you and engage with you on a more personal level where they would otherwise never have had the chance to.
Banks
People would much rather prefer to, if given the opportunity, bank online than have to stand in endless queues to get their banking done.Utilizing a marketing strategy that will educate a consumer on how to better handle their finances is a financial tool that most people cannot afford to do without.A good marketing strategy will market what it means to be the preferred online banking institution.
Some of these points could highlight for example easy to use interfaces that assure that a consumer’s financial information is as secure as possible, and content marketing that provides pertinent information on how to help people better manage their finances.An effective SEO strategy will ensure that your bank gets noticed on the internet and will give you the ability to compete against much larger financial institutions.
CPA (Certified Public Accountants) Firms
CPAs require a detailed digital marketing strategy plan and a more in-depth analysis of your business goals. It requires a marketing strategy that has a much more targeted approach and most often requires a combination of social media marketing efforts such as a concentrated SEO strategy, a PPC plan, a good email marketing strategy, and a good website (complete with a blog).
Credit Services
SEO is a key approach when it comes to credit services as a reputable online reputation has the most clout especially for people looking to enquire more information about what is considered quite a sensitive topic. SEO optimization will focus on link building, content marketing, and social media marketing.
Credit Unions
The same methodology using Search Engine optimization can be applied to credit unions, but in addition to this (if you aim to encourage people to join your credit union), you could also make use of PPC advertising, email marketing, and social media to promote your brand and reach as wide an audience as possible.
Loan Officers
You are in essence the go-to person for people seeking loans so naturally, you will want to reach as many people as possible through as many digital marketing channels as you can. Email marketing is one way to target your ideal audience, as well as a blog about how you can help people obtain a loan at the best interest rates.
It’s time for your online marketing strategy to get your company ROI for real
There are so many ways that digital marketing can market your business to the right audience to promote your products and services . It’s about implementing the right tactical and strategic digital marketing decisions that will generate the highest ROI for your business.
If you are looking for a digital marketing agency that can help build a better marketing strategy for you that will yield measurable results and a positive return on investment from a digital marketing perspective, contact us today for more information.