Your Go-to Digital Marketing Consulting Agency

Brand Energy Digital is a digital marketing consultancy firm founded in 2008 & headquartered in Toronto. We focus on delivering consulting strategy, digital & social media marketing, and advertising solutions.

The ultimate goal is to achieve results for clients’ rapidly changing business demands, transforming their organization for the better.

Are you in search of a digital marketing consulting agency that you really click with?

Digital marketing consulting services help you bolster your business by leveraging digital technologies, with the help of our digital marketing strategy framework, organizations can make sense of digital disruption and outpace competition.

Digital marketing consulting services help you to strategize, implement, run and maintain successful digital marketing strategy & solutions for your business.

Here at Brand Energy Digital, we take the time to learn all about each client’s unique digital marketing goals, challenges, and target market. We strive to provide digital marketing consultancy services that are equal parts strategic and creative, and all within your budget constraints – whatever they may be.

Along with a team of dedicated, resourceful people, we are a digital marketing consulting agency that leverages several different types of technologies to further transform your approach to reaching your audience online.

The ultimate goal of our digital marketing consultants is to aid you in strategizing, implementing, running, and maintaining a successful digital marketing strategy and a host of workable long-term solutions. We achieve this goal by focusing our attention on four main areas:

Lead generation/customer acquisition strategy
Maximizing brand awareness through strategic online reputation management
Retaining existing clients by actively nurturing relationships
Creating a thorough market penetration and market development strategy

As one of most trusted digital marketing consulting firms, we are also big believers in a “strategy-first” approach. Because of this, we’ve carefully pieced together our Digital Marketing Strategy Blueprint. It’s a tried and tested process that can be repeated time and time again. The best news is that it is easily executed over a short time-frame, promising outstanding results every time.

Our Digital Marketing Strategy Blueprint

The Marketing Consulting and Transformation teams at Brand Energy will define, design and develop Digital marketing strategies that help our clients be successful. Part of the process of ensuring that our Digital Marketing Strategy Blueprint (DMSB) works for a client is identifying gaps in terms of what the client is currently doing to achieve their goals, and what they should be doing in the near future. This knowledge helps our team of digital marketing consultants plan the process and technology roadmaps that will guide the client to higher levels of success.

Digital marketing strategy blueprint is a strategic approach on establishing a framework of our innovative strategies and digital framework that will transform businesses. The Brand Energy Digital DMSB covers seven essential areas for optimized digital marketing success. These areas include SMART goal setting, buyers’ persona, content mapping, offers, conversion path, tactics, and closed-loop reporting.

SMART goal setting & lead generation engine

Defining the goals of a business is the key to developing the right strategies that will make it possible for you to achieve them. Brand Energy Digital is a big fan of the SMART goal setting method brings structure and trackability into your goals and objectives.

Once we have a good idea of your goals, we will provide detailed recommendations in terms of our lead generation engine to stimulate and capture interest in a product or service to develop a structured sales pipeline for your business. Our lead generation engine often leverages digital channels, as well as new online and social techniques, to develop and qualify potential leads before passing them on to sales.

Our digital marketing consultancy experts will also provide detailed recommendations regarding the technology stack/tools that your business should implement for improved visibility, tracking, and coordination between cross-functional departments

Buyers’ personas

You will have heard it time and time again: you need to understand your target market to make a success of your marketing efforts. One way of amping up this knowledge is to create buyers’ personas that reflect the different types of people who are buying your products or using your services. Essentially, you will be creating replicas of real people, taking into consideration who they are demographics-wise, what their buying cycle looks like, the perceived barriers & challenges that they face, and how they make decisions.

Our team will document existing personas for the various business units and provide ideas in terms of expanding them.

Mapping out content

Content marketing is a core aspect of any notable digital marketing strategy. Luckily, our digital marketing consulting team specializes in creative content mapping.

Content mapping outlines how each piece of your content strategically relates to and supports the customer journey and connects every piece of content to a stage of the customer journey and visualize opportunities to meet the needs and demands of your audience

Content mapping and the buyer’s journey also often go hand in hand. This is because people in the Awareness stage of the journey will be looking to consume different content to those who are in the Decision-making stage.

Competitive Analysis

Competitive analysis strategy will help to identify major competitors and research their current Paid & Organic keywords, sales, and marketing strategies and their current marketing budget spend. By doing this, you can create solid business strategies that improve upon your competitor’s. We’ll review the competitor’s digital marketing tactics and provide detailed feedback.

Conversion Paths

A conversion path refers to the sequence of steps that a visitor takes before converting. By designing and implementing the right conversion paths, we can optimize how we move website visitors through the buyer’s journey and help them transition into clients faster.

Reporting

Reporting highlights how important it is to have well-defined KPIs and metrics in place. After all, a digital marketing strategy is only successful if you can measure its results.

Customised Digital Marketing tactics

We tackle digital marketing via a digital strategy made up of many different tactics. We do a current audit of your current digital marketing tactics and what can be improved.

We will then recommend a customized digital marketing tactic based on your company, your competition and your industry. When all these tactics are used together, they create a holistic approach to getting your business more leads and results.

Are you wondering if our Digital Marketing Strategy Blueprint is the right fit for your business?

If you relate to any of the following scenarios, then the answer is YES!

You have an in-house marketing team but your strategy is below par…
If you already have an in-house team ready to make magic happen, our Digital Marketing blueprint strategy will lead the way. After three months, we’ll be waiting to review your results and come up with the next course of action plan.

Our Digital Marketing Blueprint service is a great relief for businesses that have the marketing resources on hand to take care of their own marketing but just need some extra guidance. We help you to effectively apply the blueprint to your business and you (or a third party contractor / agency) handle the implementation.

You need a helping hand with a strategy AND your team needs to be up-skilled
In this scenario, we play a significant role in implementing the blueprint strategy, all the while equipping your team with the skills necessary to manage the ongoing digital marketing plan.

If you are struggling with resources, we can continue to offer support and guidance post-implementation. We make sure the marketing results stay on track and you can leverage our team of experts for the complicated things that you can’t or don’t want to handle in-house.

Your time and resources are limited, but you want results…
We hear a lot of companies say that they don’t want to invest in hiring an in-house digital marketing team because it is so hard to keep them up to date with the relevant skills and knowledge. There is no doubt that this is one of the challenges in our ever-evolving industry.

As a global digital marketing consultant agency, continuous learning is a key part of our company culture and we invest heavily in education to keep our staff ahead of current trends. For many companies, it is more efficient from both a time and cost perspective to simply outsource their digital marketing than to keep it in-house.

What happens after the blueprint has been implemented?

Rest assured, we don’t just do a data dump and leave you hanging! Our digital marketing consulting services and roadmap provide clear direction on how to get started and how to maintain your success.

Rather than preparing a long term plan that is expensive to implement and takes what seems like an eternity to get results, we like to focus on short attainable sprints.

We love 90-day programmes as they are typically long enough to generate results but short enough to keep your team focused on the challenge at hand.

Click here to set up a call to chat some more about our digital marketing strategy blueprint and how we can help your business to expand and thrive!