Digital Advertising

Digital advertising is a critical aspect of any successful digital marketing strategy. Here at Brand Energy Digital, we ensure that we cover all bases from a digital advertising and digital strategy perspective. When it comes to our broad range of services, everything starts with a strategy in mind.

We leverage digital advertising and tools to assist with:

Lead generation/ customer acquisition strategy.
Online brand awareness.
The Online reputation management.
Client retention by actively nurturing relationships.
Market penetration and market development strategy.

Our digital advertising services

To help our clients achieve the goals as mentioned above, we work with them to mold a bespoke digital advertising strategy. We take a close and critical look at the various social media platforms and other advertising opportunities to find the best fit for each client’s unique business, target market, and objectives. Currently, we specialize in:

Conversion rate optimization
Search Engine Optimization
Display advertising
Paid search Advertising (Google Ads)
Social media advertising (FB ads, Instagram, Linkedin, Etc)
Mobile Marketing
Ecommerce Marketing
Email Marketing
Content Marketing
Online Reputation Management
Local SEO Services
Website development

Display advertising

Display ads appear on various third-party websites on the Google Display Network. The ads can be image- or video-based and link through to a chosen landing page on your website. There are three main categories of display advertisements, namely:

Remarketing: These display ads are served to people who have visited your website in recent times but failed to complete the relevant call-to-action.

Contextual advertising: This approach to display advertising revolves around the placement of ads for a business on a relevant publishing website. For instance, serving an advertisement about prom dresses on a fashion website.

Site placement advertising: This is when the marketer specifically selects the publishing site on which they want their ads to appear.

Paid search advertising

With paid search advertising, you pay per click and can allocate a specific budget based on your available resources and goals. Google online advertising (Google Ads) is the most popular form of paid search advertising and provides you with the opportunity to fast-track your website to the top of the search results.

Social media advertising

Our digital advertising agency specializes in social media advertising on all the leading social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.

Facebook advertising: We work to strategically target your ads and manage the process from writing and design to split testing and reporting.
Instagram advertising: The focus here is on the creation of stunning imagery and a clear call-to-action.
LinkedIn advertising: We strive to secure your business as an industry thought leader and to create a sense of professionalism to boost your reputation in the B2B realm.
Twitter advertising: Here, we keep ads short, sweet, and to the point.

Email marketing

According to data published by HubSpot, 59% of survey respondents claimed that marketing emails influence their purchase decisions. Hence the reason why it is such an integral part of digital advertising.

Content marketing

Content marketing is great for SEO and for boosting user experience. Creating plenty of engaging, relevant content, whether in the form of blogs, articles, or videos, is essential for every digital marketing advertising strategy.

Mobile marketing

Half of all website traffic comes from mobile devices. We can assist you in creating digital ads specifically tailored to those browsing using their mobile phones.

For more information about mastering the art of digital advertising, get in touch with Brand Energy Digital today!