In only a few months’ time, the world will be ushering in a new year (hoping for a slightly less disruptive one than 2020), and it’s as good a time as any to start brushing up on predictions for content marketing trends for 2021. Let’s face it – 2020 has changed the average person’s digital behaviour in some way or another, so let’s have a look at what the new year will likely have in store for reaching your target audience with your content.
More Personalised Content
Products that are tailored to meet your customer’s requirements have more impact, which assists in building loyalty and trust in your brand. Brands will continue to implement adaptive content in 2021 that will change according to a customer’s preferences with the help of data analysis.
Brand Values Will Evolve as a Result of Covid-19
The world came together in 2020, with governments and individuals assisting those in need during a global pandemic that irrevocably changed people’s circumstances. This will dominate content production and content marketing in 2021, as brands will do all they can to show generosity and empathy in the wake of a year that will be solidified in history.
Investment in Influencer Marketing
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Businesses have recognised the benefits of being aligned with authoritative sites and channels, and this will likely remain on-trend for 2021. Build your own authority and network with those that have influence to share in their authority.
Optimise SEO for Voice Search
Marketers should start wrapping their heads around SEO for voice search through virtual assistants such as Siri and Alexa. More people are starting to become reliant on this “handsfree” search option, which also changes the way in which one would do a normal Google search if you were typing your search keywords. To optimise your content for voice search, you will have to look at phrases or comprehensive keywords your audience might ask the virtual assistants for your content to appear in SERPs.
For assistance with your content marketing strategy for 2021, contact our Brand Energy team of digital marketing consultants today.