As much as 70% of mobile searches lead to a consumer taking action within an hour, indicating the power of mobile marketing. Recent statistics indicate that more than 1.2 billion people around the world access the internet from their smartphones and that 55% of consumers made online purchases after seeing the product on social media. With these statistics in mind, let’s have a look at how you can target your digital marketing campaigns to mobile device users to your advantage:
1. Web optimisation
Google officially began rolling out the mobile-first index in March 2018.
Smart marketers were taking a mobile-first approach long before the official rollout.
Your site should be optimised and designed to be responsive on all mobile devices to display perfectly. A responsive website will deliver the best user-experience across all devices and has many other advantages. Think about the customer experience when it comes to the navigation of your site on mobile and ensure further to drive more traffic, increase conversions, and grow revenue. The easier your site is to navigate, the more likely a customer will be to spend time on your site.
2. Social media marketing
Incorporate social media into your mobile media strategy. When you think of it, people mostly interact and engage on social media using their mobile devices, so you have to optimise your content for social media to increase potential engagement. Use images and/or video to encourage engagement from customers and leads.
3. Use analytics
Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Analytics llets you track, measure and understand how your mobile users are interacting with your mobile sites and mobile apps.You should always analyse your results to see how and where you should optimise your marketing campaigns. Take time to assess the data that gets generated on different social media platforms to see whether your targeting is working or whether you need to tweak your keywords or audience to improve your conversion rates.
4. Multi-channel campaigns
The key is to offer consumers relevant mobile experiences that are consistent across consumer touch points and that are delivered in rich formats consumers now expect. Incorporate the different marketing channels that are available for a boosted mobile marketing campaign. You don’t only have to use social media to get results – you can target the same audience through other means such as blogs, podcasts, videos, and more.
5. User-generated content campaigns
This is a great strategy to get your audience to help spread the word about your brand, and it also has the benefit of being cost-effective. Ask customers to share photos or reviews of your product or brand, which will create word-of-mouth advertising and instil trust in your brand.
If you would like our digital marketing consultants to assist with your mobile marketing strategy, get in touch with Brand Digital today.